Two crypto casinos launched in 2023, both Anjouan-licensed, both running casino, sportsbook, and crypto payments from a single wallet. On paper, they’re near-identical products. But look at who they’re paying to put their logo on, and the difference becomes clear fast.
96.com Went With Football
In June 2024, 96.com became the official principal shirt sponsor of Burnley FC. Front-of-shirt deal, which means the brand appears across every player’s chest for every match, every broadcast, every highlight clip.
Burnley were in the Championship at the time. Not the Premier League, not a top-six club, but a historic English club with strong broadcast coverage across Asia and the Middle East. The club described it as the highest commercial sponsorship in Championship history.
Football reaches India, Southeast Asia, the Middle East, and the UK simultaneously. Burnley’s shirt goes wherever Sky Sports, BT Sport, and international broadcast packages go. That’s a lot of eyeballs without buying a single ad.
The SiGMA Best Crypto Operator 2026 award followed. Two credibility signals most Anjouan-licensed operators can’t claim.
Rainbet Went With Esports
In May 2025, Rainbet casino became the main jersey partner for Ninjas in Pyjamas, one of the best-known organisations in global esports. The logo debuted on NIP’s CS2 squad at PGL Astana 2025 and runs across all competitive matches and team apparel for the season.
NIP’s audience is younger and almost entirely online. They watch on Twitch, follow on X, and engage on Discord. They already understand crypto wallets, USDT deposits, and no-KYC withdrawals. Rainbet didn’t need to explain what a crypto casino is to this crowd.
Rainbet has also been active with streaming sponsorships across Instagram Reels, TikTok, YouTube Shorts, and Telegram. The NIP deal is the biggest move in that strategy so far.
What It Means for Players
96.com is targeting a broad sports-betting audience across India, Southeast Asia, and the UK. The Burnley deal signals financial solidity and mainstream ambition.
Rainbet is targeting the crypto-native gamer. Tighter audience, but highly engaged and already comfortable with how crypto casinos work.
Neither deal is directly aimed at players. Burnley’s fanbase skews UK and South Asian. NIP’s fanbase skews European and East Asian. But institutional deals like these carry weight when you’re deciding whether to trust a two-year-old casino with your money. Fly-by-night operators don’t sign multi-season shirt deals or appear on CS2 tournament jerseys.
For a broader comparison of betting sites available to players, we have that covered too.
